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Concrete Basics & Luxury Decorative Concrete
SIMON CARRIÈRE

Concrete Basics & Luxury Decorative Concrete

Learn the craft of building a million-dollar luxury concrete business. This Mastership covers all concrete basics, deep-dives into decorative concrete, and the art of building a high-margin business in the space.

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30H / 12 episodes·Intermediate·$499 · Lifetime access
11 lessons

Curriculum

30H / 12 episodes
Welcome from the Mentor
6:12
Module 01
1. Welcome from the Mentor
The Lifestyle of a Concrete Mentor
8:30
Module 01
2. The Lifestyle of a Concrete Mentor
Mix Design & Water-to-Cement Ratio
14:11
Module 02
3. Mix Design & Water-to-Cement Ratio
Pouring Slabs in Real-World Conditions
22:00
Module 02
4. Pouring Slabs in Real-World Conditions
Decorative Formwork
18:30
Module 02
5. Decorative Formwork
Stamping for High-End Finishes
24:00
Module 03
6. Stamping for High-End Finishes
Acid Staining the Mentor Way
19:00
Module 03
7. Acid Staining the Mentor Way
Sealers: The Chemistry of a $500/sqft Finish
17:00
Module 03
8. Sealers: The Chemistry of a $500/sqft Finish
Pricing Five-Figure Jobs
22:00
Module 04
9. Pricing Five-Figure Jobs
The Million Dollar Sales Script
16:00
Module 04
10. The Million Dollar Sales Script
Crew, Equipment & SOPs
20:00
Module 04
11. Crew, Equipment & SOPs
Profit Potential

What you can earn from Luxury Decorative Concrete.

Drawn from Simon’s actual residential and commercial project ledger. Numbers assume a 40% target margin and your local labor rates.

$14–$22
per sqft (residential)
Decorative slab, polished or stamped.
$30–$55
per sqft (luxury)
Acid-stained, multi-layer finishes, custom forms.
$32,500
avg project ticket
1,000+ projects shipped.
Calculate Your MarginsCapped & sanity-checked. Negative inputs are blocked.

A class that looks like a movie.

Watch with your Apple TV, Amazon Firestick, Roku, and more.

What you’ll learn

Build a million-dollar luxury concrete business.

  • The chemistry behind premium decorative finishes
  • Stamping, staining and polishing for luxury results
  • How to price five-figure residential and commercial projects
  • The Mentor's exact business operations and SOPs
Built for
  • ▎Career-switchers ready to leave the desk job behind
  • ▎Concrete crews scaling into the luxury segment
  • ▎General contractors adding decorative as a profit center
Chapters

4 modules · 11 lessons

30H / 12 episodes
Module 01
The Vision
Why decorative concrete is the next million-dollar trade.
2 lessons
  • 01
    Welcome from the Mentor
    Simon walks you through what it takes to build a luxury concrete business and why this craft can pay millions.
    6:12FREE
  • 02
    The Lifestyle of a Concrete Mentor
    A look at the trucks, jobs, and the freedom this trade can provide.
    8:30FREE
Module 02
Concrete Basics
Mix design, slabs, formwork, and the fundamentals every Mentor masters first.
3 lessons
  • 01
    Mix Design & Water-to-Cement Ratio
    The chemistry that separates amateurs from masters.
    14:11
  • 02
    Pouring Slabs in Real-World Conditions
    Hot-weather pours, cold joints, and crack control.
    22:00
  • 03
    Decorative Formwork
    Walls and structures that look as good as they perform.
    18:30
Module 03
Luxury Decorative Concrete
Stamping, staining, polishing — the techniques behind five-figure jobs.
3 lessons
  • 01
    Stamping for High-End Finishes
    Pattern selection, release agents, and timing.
    24:00
  • 02
    Acid Staining the Mentor Way
    Color theory and the chemistry of acid staining.
    19:00
  • 03
    Sealers: The Chemistry of a $500/sqft Finish
    Picking the right sealer for the job and the climate.
    17:00
Module 04
The Concrete Business
Pricing, sales, contracts, and the operational scaffolding behind a million-dollar concrete company.
3 lessons
  • 01
    Pricing Five-Figure Jobs
    How Simon prices residential decorative jobs to land 40% margins.
    22:00
  • 02
    The Million Dollar Sales Script
    Closing high-ticket projects without selling.
    16:00
  • 03
    Crew, Equipment & SOPs
    Building the system that runs without you on-site.
    20:00
Simon Carrière
Your Mentor

Simon Carrière

The $1M Decorative Concrete Mentor

Simon has built over 1,000 luxury concrete projects in the last 15 years, growing one of the most successful concrete companies in Canada's capital. Through his craft he's built more than structures — he's built his dream life: the freedom to spend half the year traveling the world.

15+
Years
1,000+
Projects
$32,500
Avg ticket
4.96 from 2,341 students
Visit profile Ask Simon a question
What’s in the Business Kit

5 proprietary assets to launch your company.

Legal
.docx
Million-Dollar Decorative Concrete Contract
The exact contract template Simon uses on $50K+ projects. Unlocks after the Business module.
0.3 MBUnlocks with course
Financial
.xlsx
Margin & Bid Calculator
Excel calculator: materials, labor, overhead → winning bid.
0.6 MBUnlocks with course
SOPs
.pdf
Decorative Concrete SOP Bundle
Step-by-step standard operating procedures used on every job.
4.1 MBUnlocks with course
Marketing
.zip
Lead Generation Scripts & Brand Templates
Cold outreach scripts, IG captions, and a Canva brand pack.
12.4 MBUnlocks with course
Operations
.pdf
Trade Business LLC Setup Checklist
Entity formation steps, EIN, insurance, and bonding.
1.1 MBUnlocks with course
Ready?

Build a million-dollar luxury concrete business.

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Luxury Decorative Concrete
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